Spec Portfolio

Words That Sell. Stories That Stick.

Your brand has a voice—let’s make sure people hear it. I craft bold, emotion-driven copy that turns browsers into buyers and brands into movements. No fluff. No filler. Just strategic, story-powered messaging that connects, converts, and sets you apart.

Oura Ring

This project involved crafting a customer-centric brand story for Oura, a leading health technology company. The refreshed narrative emphasises the brand's Finnish roots, mission to empower users, and the unique benefits of the Oura Ring, inspiring individuals to take control of their well-being through personalised health insights.

Client
Oura

Year
2025

Oura; Brand Story Refresh

  • Oura emerged from Finland with a mission to reconnect you with your health in an era dominated by distractions and stress. Inspired by a commitment to well-being and simplicity, the founders recognized the struggle many face in understanding their bodies amidst the noise of modern life. They envisioned the Oura Ring—a transformative tool that empowers you to reclaim your health and vitality through intuitive insights.

  • Oura is dedicated to revolutionising how you engage with your health. Navigating the sea of conflicting health information can feel overwhelming, but Oura cuts through the noise to provide clear, actionable insights that make health management effortless. Key values include:

    • Empowerment: Take control of your health journey with confidence.

    • Innovation: Experience cutting-edge health technology designed to enhance your well-being.

    • Sustainability: Prioritize your health while caring for the planet.

  • Oura is the pioneering smart ring that seamlessly blends advanced sleep tracking, activity monitoring, and personalized readiness insights—all within a sleek, stylish design. Beyond traditional tracking, Oura supports women in understanding their cycles for natural contraception and empowers you with valuable insights into recovery, sleep quality, and overall health optimization. Enjoy the freedom of monitoring your well-being without compromising your lifestyle or aesthetics.

  • In a fast-paced world, the toll of stress, fatigue, and anxiety can leave you feeling lost. You seek clarity and control over your health—Oura delivers just that. Insights go beyond mere data; they serve as your guide to understanding your body better. With Oura, you can achieve deeper sleep, sustained energy, and a balanced life—transforming your health journey into a reality you can count on.

  • When you wear your Oura Ring, you embark on a journey of self-discovery and empowerment. The intuitive app provides tailored insights and actionable strategies to help you cultivate healthier habits and manage stress effectively. Join a thriving community of like-minded individuals who share their experiences and support one another in achieving wellness.

  • Oura was crafted in Finland to bridge the gap between technology and personal health in a chaotic world. You are empowered to take charge of your well-being with clear, actionable insights that tackle real-life challenges—stress, fatigue, and anxiety. The sleek smart ring delivers personalised data that inspires you to reclaim your health journey, one insight at a time. With Oura, you’re not just tracking metrics; you’re investing in a healthier, more vibrant future.

Kintsugi Voice

Crafted a captivating advertisement featuring the headline "Hear Beyond Words: Transform Your Practice with Kintsugi Voice!" The campaign emphasises the innovative voice biomarker analysis that provides mental health professionals with deeper insights into their clients' emotional states, enabling personalised care. Included a powerful call-to-action encouraging therapists to schedule a free demo and elevate their practice with cutting-edge technology.

Client
Kintsugi

Year
2025

Kintsugi; Advertisment Copy

Hear Beyond Words: Transform Your Practice with Kintsugi Voice!

Unlock Deeper Insights into Your Clients' Emotional States with Kintsugi Voice

As a mental health professional, understanding your clients on a deeper level is crucial for providing personalised care. Kintsugi Voice leverages cutting-edge voice biomarker analysis to offer you powerful insights into your clients' emotional well-being.

Why Choose Kintsugi Voice?

  • Real-Time Emotional Insights: Analyse vocal patterns, tone, and inflections to gauge emotional well-being instantly.

  • Personalised Care Plans: Craft individualised therapeutic strategies that truly resonate with your clients’ needs.

  • Monitor Progress Effectively: Track changes in emotional states over time, making it easier to celebrate milestones and adjust your approach.

  • Data-Driven Decisions: Empower your therapy with objective data that builds trust and strengthens your client relationships.

  • Stand Out in Your Field: Embrace innovative technology that showcases your commitment to high-quality care.

Experience the power of Kintsugi Voice and connect with your clients like never before. Sign up today for a demo and see how you can elevate your therapy practice!

Experience the Future of Therapy – Join Us for a Free Demo!

Who Gives A Crap

Who Gives a Crap is an eco-friendly toilet paper company founded in 2012 that prioritises sustainability and social impact. The company produces 100% recycled toilet paper, bamboo toilet paper, and other bathroom products, all while ensuring minimal environmental impact. They donate 50% of their profits to help build toilets and improve sanitation in developing countries, partnering with organizations like WaterAid.

Client
Who Gives A Crap

Year
2025

Who Gives A Crap; Impact Landing Page

  • We invest a lot (like 50% a lot) in helping to make a difference while making the most eco-friendly products we can. Yeah, we’re proud (and our mums are too).

  • Over eighteen million! That's how much we've raised to date! Hold your applause, we prefer a pat on the bum.

  • It’s a dangerous reality that impacts everything from health and safety to education and the environment. Still, we are confident that this is a problem we can solve if we work together.

  • Without proper sanitation systems like toilets, waste ends up in the water communities use for drinking, cleaning and bathing. Using contaminated water can lead to all kinds of infections and diseases – many of which can be fatal. But it’s totally preventable! Access to clean water and a toilet could save 1.4 million lives per year. You can be a part of that.

  • Untreated waste is a huge contributor to methane gas emissions, one of the most potent greenhouse gasses. In fact, untreated waste accounts for a whopping 5% of methane emissions caused by humans. Treating waste properly can have a huge impact – on our air and out water (fishies and merpeople thank you).

  • Women, girls and people with disabilities are most likely to get sick, most likely to find themselves in dangerous situations and most likely to have their work or education disrupted by a lack of water and toilets. For example, around the globe, women spend an average of 200 million hours walking to collect water. Think of how much they could do with all that time. (Or not do! They deserve a nap.)

  • Our mission as a business is to ensure everyone in the world has access to clean water and a toilet

Juni Banking

Juni is the financial co-pilot built for digital entrepreneurs—offering liquidity, automation, and real-time insights to help e-commerce businesses scale faster. For this project, I focused on social media & long term brand visability, ensuring Juni’s messaging drives clarity and impact.

Client
Juni Banking

Year
2025

Juni; Social Media Copy

Cash flow struggles? Juggling multiple platforms? Tired of banks that don’t get e-commerce? We hear you. At Juni, we’re built for entrepreneurs like you - offering a financial platform designed to fuel growth, streamline finances, and maximise cash flow.

✔️ Up to 90-day credit terms to keep your ads running
✔️ Automated cash flow insights so you always know where you stand
✔️ Seamless integrations with your favourite platforms

Your business moves fast. Your banking should too. 💡 Ready to scale? Let’s go.

Clarity = Control. 🔥

When you know where your money’s going, you can make smarter moves. Juni gives you real-time insights, automated expense tracking, and liquidity when you need it - so you’re always in control of your growth.

Want financial clarity? Let’s make it happen. 💡🔗

Forget slow processes and rigid banking. With Juni, you get financial tools designed for modern businesses - fast, flexible, and built to scale. Say hello to better cash flow, smarter spending, and more control over your growth.

Tap the link in bio to upgrade your banking. 🔗

More liquidity. Smarter ad spend. Bigger ROAS.

Nudient needed a way to scale their growth without cash flow bottlenecks. With Juni, they’re centralising ad spend, unlocking liquidity, and maximising their returns - because scaling shouldn’t mean sacrificing financial control. 💸📈

Ready to do the same? Let’s talk. 🔗

Patagonia

Patagonia is an outdoor apparel brand founded in 1973, known for its commitment to environmental sustainability and social responsibility. It creates high-performance clothing and gear for outdoor enthusiasts, using innovative materials and ethical manufacturing practices. With a focus on quality and durability, Patagonia empowers individuals to explore the outdoors while protecting the planet for future generations.

Client
Patagonia

Year
2025

Patagonia; Product Description

When the sky opens up and the trail turns slick, you don’t head for cover—you drop in. This lightweight, fully waterproof MTB jacket is built for those who embrace the elements, not avoid them. It sheds rain and snow, breathes when you’re grinding uphill, and moves with you on every descent. And when the storm passes? It packs down small enough to disappear into a bib pocket, hip pack, or handlebar bag—right where you need it, when you need it.

Made in a Fair Trade Certified™ factory—because riding with purpose goes beyond the trail.